Nokia has spent four years working on building an application distribution system, attracting millions of developers eager to sell to the hundreds of millions of Nokia phone users around the world.
But today few Nokia phone users actually download applications. It took Apple about a year to craft a system that its 15 million iPhone customers use to download applications at a far more frequent rate. According to research from ComScore, 59.2 percent of iPhone users have downloaded apps, a much higher percentage than among average mobile users.
With its soon-to-launch Ovi store, Nokia hopes it has addressed the problems that have held it back in the past.
"When we started doing this, the state of the art was selling a photo of a cat," said George Linardos, vice president of Nokia Services, during a lunch meeting at the CTIA conference in Las Vegas on Thursday. Four years ago when Nokia started promoting the idea of downloading applications to phones, the most sophisticated option was adding photos.
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